Fitbit
stress symphony
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the challenge
Drive talkability about the new stress management score feature available on the Fitbit sense.
the approach
2020 sent stress-levels into an all-time high, with over half of people seeking out techniques to manage their pandemic-related stress and anxiety symptoms. The new Fitbit Sense offered a plethora of tracking metrics including a stress level score. As their experiential marketing agency, we needed to create a culturally relevant narrative to bring the stress score feature to life. Stress levels fluctuate just like a piece of music. So, what better way to drive awareness for Fitbit’s stress score than with a first-of-its-kind musical score?
![Photograph of the conductor](https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_9064_CROPPED.jpg?t=0&ratio=0.905 1448w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_9064_CROPPED-1250x1381.jpg?t=0&ratio=0.90514120202752 1250w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_9064_CROPPED-625x691.jpg?t=0&ratio=0.90448625180897 625w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_9064_CROPPED-350x387.jpg?t=0&ratio=0.90439276485788 350w)
![Fitbit stress symphony photograph](https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8773.jpg?t=0&ratio=1.5 2400w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8773-1250x833.jpg?t=0&ratio=1.500600240096 1250w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8773-625x417.jpg?t=0&ratio=1.4988009592326 625w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8773-350x233.jpg?t=0&ratio=1.5021459227468 350w)
![Closer up image of the symphony](https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8917.jpg?t=0&ratio=1.5 2400w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8917-1250x833.jpg?t=0&ratio=1.500600240096 1250w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8917-625x417.jpg?t=0&ratio=1.4988009592326 625w, https://theproducerslive.com/wp-content/uploads/sites/3/2023/06/JN_201103_Fitbit_Barbican_8917-350x233.jpg?t=0&ratio=1.5021459227468 350w)
the solution
A stress symptom symphony. Partnering with the Covent Garden Symphonia and conductors Ben Palmer and Aston Rudi, we translated real-life Fitbit Sense stress data into 4 unique symphony scores. To amplify reach and drive engagement, we created content of the Covent Garden Symphonia playing through the scores, which was amplified internationally through a PR toolkit provided for activations in the UK, Germany, France and Ireland.
results
pieces of coverage
Youtube views across 4 markets
social engagements